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“What is strategy?” Conversation with Rock & Sand founder Michael Synk

“Strategy” is a term that we hear a good deal about but, let’s be honest, we don’t often have a good working definition for. When we really sit down to think about it, there’s so much more to strategy than running a SWOT. We have to think about other areas…so, let’s talk about those “others”.

Michael Synk is the founder and dean of the School of Rock & Sand, an executive coaching system he developed that “serves as ‘The Bridge Between Strategy and Action’ for an organization.” Michael will be serving as our guest during the month of June during our Graduate School of Banking program and you won’t want to miss any of the episodes we have in store for you this month.

To find out more about Michael and his practice, check out his website at and to learn more about the school, check out

Also, don’t forget to check out our sponsor, ICBA Securities, at


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