Barret School of Banking • (901) 321-4000 •


msb lOGO

Deposit Price Wars: Breaking Out of that Cycle with Neil Stanley

Banks need deposits…banks raise deposit prices…or banks go to capital markets…bank down the street does the same thing…margins get thinner and thinner…

Sound familiar?

So, let’s break out of that rut and rethink this idea of marginal cost of funds as well as the value of our franchises and incorporating an idea called “lifetime value of accounts”. Honestly, it’s the best long-term option community banks have in an environment like this.

Neil Stanley is the CEO and Founder of The CorePoint. Check them out at

And many thanks to ICBA Securities for their sponsorship and support. Check them out at

about the author

Share this post

Scroll to Top