In my early credit training days, an instructor told me “we lend cash, we expect to be paid in cash. We do not lend income and ‘income’ doesn’t pay me back.” Wise words. Anyone that has done any amount of lending knows the importance of cash…but have you ever thought “does my customer know how important that is?” Of course, we can try and explain that to them, but as soon as we mention DSC and DTI, likely, their eyes glaze over. So, let’s talk about that! Let’s have that conversation about working with our customers to understand that all-important financial concept…cash flow!
Michael Synk is the founder and dean of the School of Rock & Sand, an executive coaching system he developed that “serves as ‘The Bridge Between Strategy and Action’ for an organization.” Michael will be serving as our guest during the month of June during our Graduate School of Banking program and you won’t want to miss any of the episodes we have in store for you this month.
Also, don’t forget to check out our sponsor, ICBA Securities, at https://www.icbasecurities.com/